A FIRST FORAY INTO FASHION FOR THE GLOBAL MAKEUP BRAND
CULVER CITY, Calif., Oct. 31, 2024 /PRNewswire/ — Smashbox Cosmetics is thrilled to announce an unique collaboration with Mexico Metropolis-based equipment model ILKA. Previewed at Mercedes-Benz Style Week Mexico Metropolis, this partnership marks Smashbox’s first enterprise into trend, seamlessly integrating the long-lasting Smashbox branding and colorways with a few of ILKA’s best-selling kinds.
“When magnificence and trend meet, stunning issues occur,” says Rosine Kalach, co-founder of ILKA. “In our opinion, Smashbox and ILKA are the right match to create distinctive items. Everybody who attended our launch occasion was astonished by the luggage and the way superbly the 2 manufacturers complement one another.”
The collaboration started after a go to to Mexico Metropolis by Smashbox model leaders Felix Backhaus and Lauren Aja, who work extensively in Mexico’s burgeoning magnificence market from their base in Los Angeles.
“We had been impressed by the creativity we encountered in Mexico Metropolis and noticed a chance to collaborate with native expertise,” says Aja. “In June, we hosted a Sephora masterclass with the beautiful Ela Velden and had been launched to ILKA. This collaboration is about extra than simply purses—at Smashbox, we have a good time magnificence and innovation in all kinds.”
This dedication to inventive collaboration is echoed by Lori Taylor Davis, Smashbox’s International Professional Lead Artist: “Smashbox has at all times used its platform to highlight rising expertise throughout trend, artwork, and music. We’re at all times on the lookout for alternatives to spotlight native expertise within the areas the place Smashbox is current.”
The collaboration launch occasion, held on 18 October 2024, attracted outstanding figures like telenovela star Grettell Valdez and actress/socialite Ana Paula Capetillo, alongside Mexico Metropolis’s prime influencers.
“I really like the luggage—they really feel very Smashbox,” says Davis Issue, Founding father of Smashbox Cosmetics and Smashbox Studios, identified for instilling a collaborative and inventive ethos throughout the model.
Designed with each type and performance in thoughts, the 4-piece assortment showcases trendy shapes adorned with Smashbox’s signature branding and ILKA’s iconic fringe detailing. The gathering is out there in-store and on-line at ILKA, with costs beginning at $2,450 MXN, whereas shares final.
https://ilka.com.mx/collections/ilka-x-smashbox
For extra data, contact:
Hatrik Home
Alice Carrett | Head of Communications
[email protected]
ABOUT SMASHBOX COSMETICS:
“The whole lot carries out of the studio into actuality.” – Davis Issue
Born in a Los Angeles picture studio in 1990 by acclaimed celeb and trend photographer Davis Issue, Smashbox in a short time turned a inventive hub for world-class photographers, actors, fashions and musicians. The inventive vitality on set confirmed no indicators of slowing down – besides when the crew needed to cease for make-up contact ups. In 1996, Smashbox Cosmetics was formally born.
In 2000, Davis created Picture End Easy & Blur, our unique long-lasting primer. Now a cult-favorite, the method helps make-up look flawless, really feel higher, and last more—all day, daily, on set, and lengthy after the shoot wraps.
Immediately, Smashbox carries that legacy with studio-grade, high-performance make-up that makes artistry straightforward—and at all times camera-ready.
Further data could also be discovered at sephora.com.mx
Instagram @smashboxcosmetics | TikTok @smashboxcosmetics
SOURCE Smashbox Cosmetics
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